5 Steps to beat your competition at SEO

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5 Steps to beat your competition at SEO

SEO (Search Engine Optimization) is constantly changing thing. The rules SEO are changing rapidly.  In order to rank higher than your competitors, it is important to improve your website and monitor your competitors’ SEO practices on a regular basis.  Here are some tips that will help you strengthen your SEO rankings:

1. Write the best Content
Content is the King. If you create unique, relevant, and keyword-rich blog posts, web pages, articles, videos, white papers, etc. on your website, that it is a win-win situation for both the visitors to your site and the search engines and their indexing programs.  Highly valuable content may also increase the number of back links pointing to your website, which will also improve your SEO.
2. Benefits of Keyword Research
Keywords are the basic foundation of search engine optimization. Make sure the keywords you are targeting are yielding the highest amount of traffic. There are many free tools are available online such as Google Analytics and many more. They will provide valuable traffic data and metrics for different search queries and will give you insight into which keywords are worth fighting for.  Google’s Adwords Keyword Tool will help you to identify the best keywords, it also provide those keywords which generate the highest traffic and has leas competition.

3. Keep Track of Your Competitors’ SEO Activities
Regularly review your competitors SEO activities on their websites to assess if there are any new opportunities or holes in your SEO strategy.  In particular, look at your competitors’ title tag structure, page url names, use of keywords in headings, in-page links, and other SEO activity.
4. Remove any thing that slows down your website

Page loading time is also an important thing to keep in mind if you want an SEO Optimized website, so get rid of any non-essentials that bog down your website.
It may include any unnecessary plug-ins, large images, and heavy loaded graphics. If you find anything slowing down your website just remove it.

5. Stay on Top of SEO News
The rules of SEO are constantly changing.  Staying on top of the latest technique or SEO trend may give you a significant competitive edge in your rankings.  Make time on a regular basis to review SEO news sites such as Search Engine Land.